Thursday, 04 February 2010
New York-listed renewable energy company Yingli Green Energy has become the first-ever renewable energy company to be a sponsor of the FIFA World Cup, as well as being the first Chinese company to seal a global sponsorship deal with the football governing body.
"I am extremely pleased that Yingli has chosen to support 20 centres for 2010, the official campaign of the 2010 FIFA World Cup, by providing solar panels and committing to our efforts to create a better environment, as embodied by our ‘Green Goal' concept," said FIFA president Joseph Blatter.
"By joining the list of prestigious FIFA World Cup sponsors, Yingli Green Energy is answering FIFA's call to make the world's most popular sport not only a celebration of the game, but also a sign of respect for the planet that we inhabit," said the company at the sponsorship-signing ceremony hosted in Beijing.
By establishing this alliance with FIFA, Yingli said it was aiming to further its strategic marketing initiatives worldwide, in conjunction with the FIFA World Cup.
For the full story, please visit Engineering News.
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